Distinctly yours.
Ready sooner.
Personalize an established LabGrown formulation to create a product that feels true to your brand—without beginning every development project from zero.
Start with a proven development foundation.
Bringing a new cosmetic product to market can mean months of formulation work before a brand even begins testing its first prototype. Yet an off-the-shelf white-label product may not offer the individuality you need to stand apart.
Innova's Accelerated Launch Program offers a practical middle ground. We start with an established formulation from our LabGrown collection, then explore targeted changes to its ingredients, sensory profile or presentation to better reflect your brand. This lets us build on an existing development foundation rather than starting every formulation from zero.
For emerging brands, this can make a distinctive launch more accessible. For established brands, it can offer a more efficient route to expanding a product line, exploring a new category or responding to market opportunities—while keeping formulation expertise and commercial manufacturability at the center of the process.
Less development from scratch. More room to make it yours. The scope, timeline and testing requirements depend on the modifications selected.
Explore LabGrown Collections ↗
Make an established formula your own.
Potential modifications are evaluated individually for compatibility, stability, preservation, performance and manufacturing feasibility.
Ingredient Enhancements
Explore selected active ingredients, botanical extracts and other additions that support your product positioning, subject to formulation compatibility.
Texture & Sensory Profile
Refine selected characteristics such as richness, spreadability, absorption or after-feel where the underlying formulation permits.
Fragrance & Presentation
Discuss fragrance direction, product appearance and packaging choices that reinforce the experience you want customers to remember.
Three ways to bring a product to market.
LabGrown White Label
Choose an existing formulation and focus on your branding and packaging, with the least formulation development.
Explore LabGrown ↗Accelerated Launch
Begin with a LabGrown base, then work with our team on selected formula modifications to differentiate your product.
Custom Formulation
Develop a new formulation around a technical brief, benchmark product or existing formula requiring substantial reformulation.
Explore Custom Formulation ↗A focused path from selection to production.
Select a Base
Identify a LabGrown formulation that aligns with your product category and desired performance.
Define Changes
Share your brand direction, target ingredients, sensory preferences, packaging and commercial objectives.
Develop & Assess
Our team evaluates feasibility, produces agreed prototypes and identifies necessary testing or documentation.
Prepare to Launch
Finalize the approved formulation and discuss manufacturing, packaging and regulatory support.
Customization may require reformulation, stability testing, preservative efficacy testing, packaging compatibility work and regulatory review. Timelines and costs are confirmed after technical assessment; an accelerated launch is not a guarantee of a specific launch date.
Customization with production in mind.
Innova combines formulation development with US-based contract manufacturing in Palm Springs, California. We consider raw-material availability, process requirements, packaging and scale-up implications as customization decisions are made.
Our team can also discuss appropriate testing and market-readiness requirements for your target region.
Explore Contract Manufacturing ↗