LABGROWN · INNOVA WHITE LABEL
Beautifully developed.
Ready to become yours.
Explore professionally formulated skincare, haircare and personal care products designed to give your brand a confident starting point—backed by Innova's formulation expertise and US manufacturing.
Explore the Collections →INTRODUCING LABGROWN
A smarter starting point for your beauty brand.
LabGrown is Innova's curated white-label formulation program. It brings together thoughtfully developed cosmetic products, contemporary textures and carefully selected ingredients—without requiring every brand to begin with a blank formulation brief.
Choose a product from the collection and work with our team to explore available branding, packaging and customization options. For brands seeking more extensive differentiation, our Accelerated Launch Program builds on selected development foundations.
THE PRODUCT PORTFOLIO
Explore the LabGrown collections.
Our established portfolio spans 16 product series, offering a broad selection of skincare, haircare and personal care formulations. The LabGrown collection is continually being expanded with new products, textures and ingredient concepts.
Exfoliants & Skin Refining
Explore Collection →Toners, Essences & Facial Mists
Explore Collection →Facial Serums & Concentrates
Explore Collection →Facial Moisturizers
Explore Collection →Facial Masks
Explore Collection →Eye & Lip Care
Explore Collection →Specialty Facial Treatments
Explore Collection →Body Care
Explore Collection →Hair & Scalp Care
Explore Collection →Men’s Grooming
Explore Collection →Advanced Cosmetic Technologies
Explore Collection →Bath & Shower
Explore Collection →Personal Care
Explore Collection →Solid Beauty & Waterless
Explore Collection →Hair Styling & Finishing
Explore Collection →FORMULATION FIRST
More than a label on a bottle.
Every LabGrown product starts with the formulation: ingredient selection, texture, sensory profile and practical manufacturing considerations. The collection provides a foundation for a distinctive branded offering while preserving the technical discipline needed for consistent production.
Our team can discuss available product formats, packaging compatibility and customization opportunities based on the selected formulation.
Explore custom formulation →
HOW TO GET STARTED
From collection to your collection.
01 / DISCOVERSelect your products.
Explore the available LabGrown range and identify the products that fit your brand concept.
02 / DEFINEDiscuss your requirements.
Review branding, packaging, quantities and available customization options with our team.
03 / LAUNCHPrepare for production.
Confirm specifications, sampling and commercial manufacturing requirements before placing an order.
MAKE IT DISTINCTLY YOURS
A foundation with room to evolve.
Looking for a more differentiated product? Our Accelerated Launch Program uses selected development foundations as the starting point for targeted formulation customization. For entirely new concepts, Innova also offers full custom formulation development.
LET'S CREATE YOUR COLLECTION
Explore LabGrown with Innova.
Request current product information, sample availability and a quote tailored to your brand.